Behr’s message to its clients is to “color outside the lines.” The main idea of this project was to create a liberating extravaganza of paint being tossed in an ambiguous space. Going from a spotless white to a vibrant yellow or orange is a metaphor for uniqueness and transformation.  By taking Behr’s endless amounts of colors and applying them to a piece of miniature furniture, viewers are alluded to the idea of innovation within their own living spaces.  Utilizing macro videography Behr’s paint was filmed in a way to inspire design and remodeling possibilities.

 
 

Process Book

Credits

Collaboration between: Taylor Thorne, Shelby Kulish, and Joel Desmond
 

Created for:  Network Branding / Multiplatform Media Brand Packaging  at The Savannah College of Art & Design

Style Frames